Floris Heukelom's New Book Looks at Behavioral Economics

Floris Heukelom's new book, Behavioral Economics: A History, will be published in March 2014 by Cambridge University Press.

According to the publisher's website, "The recurring theme [of the book] is that behavioral economics reflects and contributes to a fundamental reorientation of the epistemological foundations upon which economics had been based since the days of Smith, Ricardo, and Mill. With behavioral economics, the discipline has shifted from grounding its theories in generalized characterizations to building theories from behavioral assumptions directly amenable to empirical validation and refutation. The book proceeds chronologically and takes the reader from von Neumann and Morgenstern's axioms of rational behavior, through the incorporation of rational decision theory in psychology in the 1950s–1970s, and to the creation and rise of behavioral economics in the 1980s and 1990s at the Sloan and Russell Sage Foundations."

Behavioral Economics: A History is part of the Cambridge series Historical Perspectives on Modern Economics, edited by Craufurd Goodwin.

In the winter 2011 issue of History of Political Economy, Floris published a related article titled "What to Conclude from Psychological Experiments: The Contrasting Cases of Experimental and Behavioral Economics."

Floris, who was a visitor to the HOPE Center in 2011, is an assistant professor of economics at Radboud University Nijmegen. He specializes in the use of the experiments in twentieth-century economics and psychology.